High Rise Shopping Mall Design
Location: Zhongguancun, Beijing, China
Adivsor: Xinxin
Date: Jul. 2018- Sep. 2018
Individual Work
Adivsor: Xinxin
Date: Jul. 2018- Sep. 2018
Individual Work
In the past ten years since Taobao was registered, e-commerce in China has developed rapidly and brought huge profits to businesses. At the same time, the traditional business model began to decline and the traditional retail industry was in trouble. In terms of shopping experience, e-commerce shopping is fast but not strong in sense of experience. Traditional commerce brings consumers a good shopping experience but is expensive. So we need to find a new model to intervene in traditional business and change the current situation. The goal is to build a fast and low-cost offline shopping mall like online shopping.
By analyzing the online shopping mode and traditional shopping mode, a new shopping circulation is designed through different ways to attract people, at the same time bringing fast and convenient shopping experience.
